Defense Attorney SEO
When someone gets in trouble locally but then calls a family member who will be funding the defense and are out of town what legal firm will they find at the top of the search results? Do you show up for every type of criminal charges that you defend against. If not you its time to get your site to the top.
People trust the top results in Google, many of them actually think Google chooses who is at the top based on the quality of the business. Many others assume that if you are at the top you must have a well oiled machine and therefore is safe to trust their hard earned dollars with. So if you are not at the top of the search results you simply miss out.