A good chunk of people think that Google evaluates the companies that appear at the top and rank them accordingly so being on the top gives you instant credibility. If its a service like locksmiths its vital to get their attention fast, give them your phone number and get the call. You also have a great opportunity to educate your customers on why they should call you over a competitor.
The ability to rank in the maps listings comes down to a number of factors an important one is citations you can see examples of those on our local SEO page. The more you can show Google that you are real the more it helps you rank. Another factor is of course properly setting up those citations and that’s part of where a good SEO service makes all the difference in the world. Yet another factor is schema data and that component has now become vita to good rankings. As a locksmith you have an extra layer of difficulty because Google thinks every locksmith is actually a lead gen company and they are trying to weed those out. While the goal is great the effect is a billion ton boulder crushing your business if they don’t think you are real so its vital to make sure we prove beyond doubt that you are real. I understand, I have had to provide an absurd amount of proof to Google that my offices exist repeatedly becasue the only industry they seem to trust less than locksmiths are SEO agencies! If you would like to see how that works give us a call and set up a time to see just what we do and how we do it.