IT Service SEO
When someone searches, IT services are you showing up? If they start researching Managed IT services, IT Outsourcing, IT Consulting, Small Business IT Support and so on it gives whoever is at the top of the search results an opportunity to educate your future customers on the things that should be important to them and to steer them towards your strengths.
While you and I know that search results are not decided by hand by Google the general public for the most part does not. They think whoever is there earned it and in a way they are right. They earned it through high quality optimization, well constructed links and citations.