Does your wedding business generate new clients on a regular basis from its high position in the search engines for the terms that matter to your industry? People are searching for wedding supplies, wedding venues, cake bakers, bridal shops, wedding decorators, wedding planners etc… every single day. By being at the top over and over again for all of the ways people are searching you are seen as the leader in your industry.
A fair percentage of people believe that Google manually chooses search results based on the quality of the business so being at the top is an immediate credibility builder. If you also use structured data to show your reviews in the search results it makes you look even better.