Is your dental practice in need of more new patients because no one can find you on the internet? What is the lifetime value of a single patient to your practice? By educating your future patients you become Dr. Google and get to be the voice of authority in your market. But only if you are the one who comes up over and over again at the top of the search results.
Do you know what terms have the highest click through and intent in your field? Most dentists just want to rank for the intuitive phrases we do the math and find you the terms that bring in patients and get those as well.