Pediatrician SEO
As a pediatric practice you need to be there for the pediatrician search for the first child born since the parents will usually they stick with the same doctor for all subsequent children. Is your site mobile/voice first optimized? First time parents are going to be doing those searches on their phones nearly exclusively at this point of all medical practices yours relies on the youngest demographic as the decision makers.
These parents are going to be continuously the most tech savvy patient group of any medical practice so your practice needs to stay up to date with the most technically proficient site.